IGF Corp.
The oldest privately owned business school in Poland
 

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Our learning tools
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School Web pages access (in Polish)

IGF Corp.
history


1990:
Start

1991:
First computer business games in Poland

1992:
First human resources seminar in Poland

1993:
First course of financial analysis in Poland

1993:
First MBA

1995:
First public relations workshop in Poland

1996:
Multimedia learning tools

1999:
Own manuals on cd-rom with interactive cases

2000:
E-learning knowledge update for Alumni

2002:
Strategic simulator

Management Business Applied

Why learn management? International schools of business give two specific answers to this question. First, learn in order to gain some special management techniques that allow selling more and better, competing more effectively, achieving higher profitability and motivating employees.

The second answer has to do with contacts made between managers from various companies, who get acquainted with each other in training groups. It is well known that alumni associations of international schools of business serve as very effective mutual support networks and guarantee honesty and reliability in business relations.

Seventeen years ago Poland gained the first (and so far the only) foreign school of business which operates in our country on a permanent basis. In 1992 - 1993 academic year the first prestigious Master of Business Administration (MBA) was conferred in Poland. IGF Corp. runs a eight-month study program divided into one-week full time modules, one module per month, and ending with an examination. Every one-week module is an independent course, thus students can learn the secrets of management at their own pace.

They all work in managerial positions and have univer-sity degrees. As managers in their prime age, they expect our school to provide them with not so much lectures in management theory, but rather practicable methods, tested on specific Polish and Western companies, presented by speakers who have experience in business management. Since 1990 more than 15000 people have attended different independent courses run by IGF Corp. – there are also 350 MBA Alumni.

 

Program:

Marketing management
Quality-based and quantity-based market analysis
Market research by questionnaire in practice
Marketing research and data base marketing
Active marketing and marketing mix
Product and its life cycle, product portfolio management
Pricing methods and strategies
Distribution: choosing a distribution channel
Managing a company sales force, CRM
Communications methods: advertising, sales promotion and public relations as well as direct vs. one-to-one marketing
International marketing, marketing and law
Global marketing simulation: TRILANDIA

Finance management
Profit and loss statement, balance sheet
Enterprise financial equilibrium
Operating fund, a need for an operating fund, liquidity
Financial report auditing and analysis of company condition
Short–term financing sources
Investments and analysis thereof
Long-term financing sources
Controlling and cost analysis: direct costing (variable costing), full costing and rational cost accrual method
Modern budgeting
Business- as well as corporate-plan
Become a CFO: BOSS computer simulation

Human resources management
Principles of employment position analysis, job descriptions
Hiring (assessing needs, short and long term management)
The art of selecting new employees: recruitment and new comers assimilation process
Day–to–work force management: types of managers
Conflict resolution
Evaluating employees: setting goals and judging accomplishments
How to awake and foster employee motivation: creating group dynamics and nurturing initiative
Career plan management, employees training
Be a leader: MANAGER computer simulation

Corporate strategy
Product portfolio management: view of the market, competition and company internal situation
Valuation, purchase and merger of companies: net book value, discounted cash flows method and goodwill
Management of holdings
Offensive and defensive stock exchange strategy
Manager in the context of uncertainties of the economic world and subjectivity of his opinions
Currently available techniques for reducing managerial risks
Strategy in practice: portfolio planning and scenario simulation

Similarly to almost all U.S. schools of business, our school pays particular attention to hands-on exercises (two thirds of study time); less emphasis is placed on theory lectures. Case study is the method used most often. Computer tools and video systems are applied too.

The software packages which training participants use in student computer center present plenty of opportunities to simulate the rules of management and interactively learn different state-of-the-art tools, the latest decision support systems and management aids available.

The applications our school uses include the following: company strategic situation analysis program, scenario planning analyzer, financial expert system, stock exchange simulator, several business games, product financial feasibility analysis and marketing modeling software, sales activity steering program and several specialized electronic models on management psychology as well as sales techniques.

All the above software applications are build by IGF Corp. and constitute now a full computer system for learning marketing, finance, human resources and corporate strategy.

 

IGF Corp.: Senatorska 38, 00-095 Warsaw, Poland - phone +48 22 827 76 40, fax +48 22 828 90 58