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Why learn management?
International schools of business
give two specific answers to
this question. First, learn
in order to gain some special
management techniques that allow
selling more and better, competing
more effectively, achieving
higher profitability and motivating
employees. |
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The
second answer has to do with contacts made
between managers from various companies,
who get acquainted with each other in training
groups. It is well known that alumni associations
of international schools of business serve
as very effective mutual support networks
and guarantee honesty and reliability in
business relations.
Seventeen
years ago Poland gained the first (and so
far the only) foreign school of business
which operates in our country on a permanent
basis. In 1992 - 1993 academic year the
first prestigious Master of Business Administration
(MBA) was conferred in Poland. IGF
Corp. runs a eight-month
study program divided into one-week full
time modules, one module per month, and
ending with an examination. Every one-week
module is an independent course, thus students
can learn the secrets of management at their
own pace.
They all
work in managerial positions and have univer-sity
degrees. As managers in their prime age,
they expect our school to provide them with
not so much lectures in management theory,
but rather practicable methods, tested on
specific Polish and Western companies, presented
by speakers who have experience in business
management. Since 1990 more than 15000 people
have attended different independent courses
run by IGF Corp. – there are also 350 MBA Alumni.
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Program: |
Marketing management Quality-based
and quantity-based market analysis Market
research by questionnaire in practice
Marketing research and data base marketing
Active marketing and marketing mix Product
and its life cycle, product portfolio management
Pricing methods and strategies
Distribution: choosing a distribution channel
Managing a company sales force, CRM
Communications methods: advertising, sales
promotion and public relations as well as
direct vs. one-to-one marketing International
marketing, marketing and law
Global marketing simulation: TRILANDIA
Finance
management
Profit
and loss statement, balance sheet Enterprise
financial equilibrium Operating fund,
a need for an operating fund, liquidity
Financial report auditing and analysis of
company condition Short–term financing
sources Investments and analysis thereof
Long-term financing sources Controlling
and cost analysis: direct costing (variable
costing), full costing and rational cost
accrual method Modern budgeting
Business- as well as corporate-plan
Become a CFO: BOSS computer simulation
Human
resources management Principles of employment position
analysis, job descriptions Hiring (assessing
needs, short and long term management)
The art of selecting new employees: recruitment
and new comers assimilation process
Day–to–work force management: types of managers
Conflict resolution Evaluating
employees: setting goals and judging accomplishments
How to awake and foster employee motivation:
creating group dynamics and nurturing initiative
Career plan management, employees training
Be a leader: MANAGER computer simulation
Corporate
strategy
Product
portfolio management: view of the market,
competition and company internal situation
Valuation, purchase and merger of companies:
net book value, discounted cash flows method
and goodwill Management of holdings
Offensive and defensive stock exchange strategy
Manager in the context of uncertainties
of the economic world and subjectivity of
his opinions Currently available techniques
for reducing managerial risks Strategy
in practice: portfolio planning and scenario
simulation |
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Similarly to almost all U.S.
schools of business, our school pays particular attention
to hands-on exercises (two thirds of study time); less
emphasis is placed on theory lectures. Case study is
the method used most often. Computer tools and video
systems are applied too.
The software
packages which training participants use in student computer center present plenty of opportunities to simulate
the rules of management and interactively learn different
state-of-the-art tools, the latest decision support
systems and management aids available.
The applications
our school uses include the following: company strategic
situation analysis program, scenario planning analyzer,
financial expert system, stock exchange simulator, several
business games, product financial feasibility analysis
and marketing modeling software, sales activity steering
program and several specialized electronic models on
management psychology as well as sales techniques.
All the above software
applications are build by IGF Corp. and
constitute now a full computer system for learning marketing, finance,
human resources and corporate strategy.
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